BC.GAME Announces UFC Welterweight Champion Colby Covington as New Brand Ambassador

UFC Welterweight Champion Colby Covington officially joins BC.GAME as a brand ambassador. Covington’s first collaborative event, the BC.GAME Wager Race was launched in December 2024, showcasing BC.GAME’s innovative blockchain gaming platform.

Colby Covington will become the first UFC brand ambassador for BC.GAME, joining a list of current ambassadors including Jason Derulo and Lil Pump. Covington, known for his exceptional wrestling skills and dominant fighting style, is a top-tier UFC fighter with a global reputation in the sports world.

Throughout his UFC career, Colby Covington has achieved significant success with a record of 12 wins and 3 losses, and he earned the UFC Interim Welterweight Championship in 2018. He is widely recognized for his relentless fighting spirit and fearless personality, while also making headlines for his outspoken remarks and unique charisma, which have kept global media focused on him.

BC.GAME CEO Jack Dorset said: “Colby is one of the most influential athletes today, and his resilience and pioneering spirit align perfectly with our brand philosophy. Through this partnership, we aim to expand our influence in the sports industry further and establish a deeper connection with players around the world.”

BC.GAME will launch a series of activities through this partnership, leveraging Covington’s star power to bring more interactive experiences and generous rewards to the global community.

About BC.GAME
BC.GAME is a global leader in cryptocurrency gaming, offering a variety of innovative blockchain game experiences, committed to providing users with world-class entertainment and gaming experiences.

About Colby Covington
Colby Covington is the UFC Welterweight Champion, having previously won the UFC Interim Welterweight Championship. Known for his strong wrestling techniques and tenacious fighting style, he has a career record of 12 wins and 3 losses, and as one of the top UFC fighters, he holds significant influence in the global MMA community.