One of the largest American Global Telecommunication company, Conglomerate Comcast aims to make its Blockchain initiative Blockgraph commercially available by the second half of 2019, according to the report which has been revealed.
“Comcast is currently
working with NBCUniversal to test Blockgraph’s capabilities with plans of
incorporating it into its addressable offering in early 2019,” states the
release.
Comcast is a global media company which is founded in the
year 2001, that offers the cable television, telecom and internet services.
Comcast is the second largest broadcasting company in the entire world in terms
of revenue generation and one of the largest TV company in whole America.
According to the company, its cable advertising platform
initiated the next phase of its Blockgraph platform, which is a product
designed to secure the share information and personal data, that will also
subsequently lead to the product launch in the year 2019. It is also working
with some other industry players such as the advertising sales firms Spectrum
Reach, and Mass Media firm Viacom.
Blockgraph will provide with an “identity layer” for the
Television industry, by means of which media companies can share some of the
non-identifiable audience data. The P2P(Peer to Peer) platform aims to provide
the effectiveness and efficiency of TV advertising and marketing.
President of Spectrum Reach David Kline commented:
“It’s imperative that the use of data prioritizes the
privacy of consumers’ personal information. Blockgraph’s technology offers
enhanced security and privacy protections by allowing all players within the TV
ecosystem to directly share insights derived from anonymized and aggregated
information.”
Apart from this, Comcast has also supported some other
blockchain development projects as well. In the month of March, New York-based
blockchain startup Blockdaemon has secured $3 Million in the funding round of
Venture Capital.